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PlayBox Technology’s new CloudAir virtual application has been selected by Tata Communications to support its new cloud broadcast playout service. The new broadcast playout service, originally announced at NAB 2015 as part of Tata Communications’ cloud-based media ecosystem platform, will be available this month and will be accessible under full IP-based connectivity control to customers globally.

“Television is a tremendously powerful communications medium, hitherto held back by what were perceived to be high start-up capital costs,” said Don Ash, PlayBox Technology managing partner and director, sales. “Tata Communications’ cloud-based broadcast playout service model opens the door to a limitless number of television channels dedicated to specific themes or supporting business ventures
of practically any scale.” 8.B70