A targeted TV sales side platform that is designed to make digital and programmatic advertising more effective is being showcased at IBC.
OnBoard provides broadcasters with tools for managing ad sales across digital and linear platforms.
With an open API it works with any buying linear and digital platform for direct buy or sell or programmatic buy or sell.
According to SintecMedia, OnBoard can streamline sales by automating processes, managing inventory offerings, pricing and order confirmation, and providing post air analysis.
Amotz Yarden, chief executive of SintecMedia, said, “As media is delivered across increasingly diverse channels, we have developed solutions that enable broadcasters to meet the challenges of an ever changing business environment.”
The media management software developer is also showing advances in its core products, OnAir and IBMS, and highlighting innovations in rights management within OnRights.