SetAppBox is a commercial software framework being demonstrated at IBC by its developer NewFaceTV, who provide technology for TV user interfaces. The framework is said to enable any Android TV connected device like Google TV or Android-based HDMI dongles to become a TV grade set-top box in a short time, without huge investment in Java applications development.
Targeting markets vary from small service provides to tier one operators, the SetAppBox solution is designed to help the use of any Android platform to enable a TV-grade experience for end users. IPTV/OTT, hybrid (DVB-T/T2, DVB-S/S2, DVB-C, ATSC) and hospitality are just some of the potential users.
For content owners, the company claims that SetAppBox is the fastest route to TV, by making a VoD store targeted at any Android device.