First-time IBC exhibitor Massive Interactive is showcasing its newest multiscreen entertainment platform, Massive Axis, in Hall 14 this week.
The company said the platform is the culmination of six years of research and development, bringing together the most commonly required use cases of its technology.
Massive Axis functions as a server-side user-interface management and orchestration environment, allowing the integration of the UI/app layer and the online video platform (OVP) and ensuring interoperability between the two.
According to chief executive Ron Downey, in the current binary world of server/client and OVP/app builder, Massive Axis is designed to bridge the gap to enable the creation and management of apps on the server side.
“As a result, Massive Axis ensures greater ROI by increasing speed to market and guaranteeing vast app scalability for our clients’ VoD and OTT offerings as they roll out new services to demanding audiences at an accelerated pace – and in an increasingly competitive environment,” Downey added.
Massive already supports existing customers including Deutsche Telekom, Channel 5, Bell Media and Sony Pictures Television, and plans to roll out the new platform to