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Netia: Media Assist showcased

The NETIA Media Assist software suite unites the functionality of NETIA’s radio broadcast automation and media management products with a SQL database to provide what it describes as a robust multimedia asset management system with a full complement of production tools. With this new solution, NETIA believes that users can manage all types of content, in any format, on any platform, from anywhere and at any time. The software suite is also said to make it easier for users to move media among sites.

To enable convenient use across a facility or organisation, the Media Assist software suite provides both a rich-client platform and a web-based interface that can be displayed on a simple internet browser. Both GUIs have been designed to assure effective ergonomics, and NETIA points out that the option of working through a browser-based interface allows journalists and reporters to go fully mobile while maintaining their ability to access, search, edit, and repurpose content. NETIA has already released Media Assist modules engineered for smartphones and tablets, and the company is providing demonstrations of the modules’ functionality throughout the show.

Media Assist is based on a service-oriented architecture, thus offering all of the additional advantages of a client-server model of computing, says NETIA. Key benefits to operations are said to include increased modularity, optimal scalability and third-party connectivity through a web services API.