The centrepiece of Nagra’s IBC presence is a demonstration of its multiscreen television solution and cloud-based services which are said to enable service providers to quickly and easily deploy a multi-device environment, with a consistent user experience and content protection at its core, writes Ian McMurray.
The demonstration shows common services running across a wide variety of devices including iPads, iPhones, Android tablets and phones, PCs, connected televisions and set-top boxes, all powered by Nagra’s cloud-based technology. The services will cover both linear and on-demand TV across all these devices. The companion devices on display will control both connected TVs and set-top boxes with the swipe of a finger and show full access to a multi-day EPG and VOD catalogues. NAGRA says that it is pushing the envelope even further by showcasing advanced advertising capabilities on multiple screens demonstrating addressability, interactivity and measurement, components that are becoming essential to a service provider’s multiscreen business strategy.
Also being showcased are VOD services using a SmarDTV CI+ hybrid CAM; over-the-top IP-based linear TV and VOD services on IP set-top boxes running the latest generation of OpenTV middleware with Nagra’s latest user interface designs; a Micro DVB gateway, which allows consumers to enjoy their subscription based HD broadcast services through their home wi-fi network on IP-enabled devices (PC, tablets, etc); and HbbTV demonstrations, including OpenTV middleware-based set-top boxes accessing live German HbbTV services and HbbTV-capable connected televisions accessing services provided by the Nagra federated headend.