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Monetising OTT content

Delivering and monetising content over-the-top is the subject under discussion on the Arqiva stand.

Consumer habits are evolving rapidly, observed the company, with audiences increasingly expecting to access content from multiple devices. Aqiva said that, combined with high rates of broadband adoption, this has enabled 21 million UK households to access OTT video content. OTT business models therefore provide significant opportunities for rights holders to monetise content alongside their traditional means of distribution.

Arqiva claimed it could provide end-to-end OTT as a service proposition, bringing the technology together, setting up customer services or events, monitoring and operating it to avoid service loss, and providing the tools to monetise it, all wrapped in a single SLA.

The company said that it enables customers to open new revenue streams by distributing assets directly to consumers. This applied to organisations which lack a traditional TV distribution platform, as well as those in an existing territory where they want to supplement their traditional distribution. Arqiva said that its service-focused platform allows new OTT services to be quickly and easily launched for distribution directly to consumers.