Has IBC come at a good time for the electronic media industry? Why? IBC is the world’s largest professional show focused exclusively on media and entertainment. It is a show made by the industry for the industry that started in 1967, when colour had just come along as the greatest innovation in TV history to that date. Now that we are facing great new technologies such as Ultra HD and OLED on the display side and casting for distribution to the TV from mobile devices, IBC is more than ever the best place to come and view or discuss the current disruptive innovations across the electronic media industry.
What do you think are the key developments in, or threats to, your market sector at the current time? Video distribution is proliferating while quality is increasing with 4K. Global players propose their own boxes such as Cast dongles. This is introducing radically new ways of consuming video content for end users, bringing greater freedom and simplicity. Delivering the best user experience and ensuring quality of service by including home network in the operator monitoring are two major objectives.
Why should delegates visit your stand at IBC? SoftAtHome is presenting its latest innovations all powered by its Software Operating System (SOP), addressing market needs. These include an HEVC/4K advanced box running UHD TV, a low-cost, small form factor HEVC box, and a Cast dongle introducing the modern way of consuming video but which keeps the big screen centre stage as the best place to access premium content.
