Changing consumer behaviour, increased OTT competition and fragmentation are leading to new challenges for the pay-TV industry, according
The company is focusing on helping service providers and content rights owners at the show address the new challenges of the pay-TV landscape.
Ivan Verbesselt, SVP group marketing, Nagra, said: “The battle for the consumer’s heart is still on. And while it seems consumers have never been so spoiled with their TV services, challenges remain to win them over. A transformation needs to take place and a new TV ecosystem needs to emerge to successfully compete in this new landscape. Innovation in pay-TV has actually never been so critical to success, and is the driving theme behind our 2017 showcase.”
Highlighted on the Nagra stand is what the company describes as an ‘efficient, cost-effective and fully featured TV solution ecosystem for pay-TV’.
The company said it was leveraging the latest OpenTV technologies to deliver a unified, simple, intuitive and seamless user experience across all screens. It features Nagra’s latest operator-controlled UI, which the company claimed could enable faster deployment, greater management and richness of service, and offers a realistic path to emerging experiences like VR.