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Markus Fritz: director of commercial development and marketing, Eutelsat

Has IBC come at a good time for the electronic media industry? Why?

Definitely! IBC has always been the place to be for discussing the main trends shaping the broadcast sector and this year will be no exception. One obvious example is 4K, where we will be demonstrating our latest developments. Eutelsat recently launched Europe’s first 4K demo channel encoded in HEVC and broadcast at 50 frames per second with one billion colours! It’s been launched at our HOT BIRD neighbourhood and is the first Ultra HD channel which can be received by consumers using 4K TVs equipped with DVB-S2 demodulators and HEVC decoders.

What do you think are the key developments in, or threats to, your market sector at the current time?

The key trend is about video content availability anytime, anywhere and on a multitude of devices. This is what many, especially younger consumers, want. Telecoms operators in most cases will not deploy fibre everywhere, and are working on complementary technologies. Satellite is very high on the list, thanks to its ubiquitous coverage and bandwidth availability that make it commercially a viable solution.. So we see this as an opportunity and are developing solutions that meet this requirement.

Why should delegates visit your stand at IBC?

Global Connectivity is the main focus of our stand at IBC this year. With Satmex joining our Group at the beginning of the year (and renamed Eutelsat Americas), we now have a broader range of satellites providing global coverage as well as a network of owned and partner teleports complemented by terrestrial fibre links and Points of Presence, to strengthen our response to customer requirements.

Join us for our seminars tomorrow Saturday 13 September and Monday 15 September where we will be presenting the latest news on our satellite fleet, our Ultra HD and connected TV solutions, and much more.