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× integration with Avid MediaCentral’s Acquire is being shown to the European broadcast market for the first time at IBC.

The plugin allows the functions of the Live Video Cloud to be added into third-party applications.

At the same time, has revealed that Avid has certified the integration of the plugin within the Avid MediaCentral Platform ecosystem, using the Avid Connectivity Toolkit.

Andreas Jacobi, chief executive of, said, “In our internet live production tool, we are bringing together all of the features essential for the cloud-based acquisition, production and distribution of video content.

“Live formats such as news, events, sports and conferences can now be produced more quickly, more independently and most cost-effectively than ever before. The certification for the Avid MediaCentral Platform is a significant step on our journey towards revolutionising live productions through cloud-based architectures.” is being shown at IBC by Qvest Media (formerly Wellen+Nöthen).