A strategic decision has been taken to divide the current iZotope product line into two distinct families of products, one focused on music production and the other on audio post.
Mark Ethier, co-founder and CEO, iZotope, explained, “In recent years, more and more audio post production professionals have joined our community, with unique needs from the world of TV, film, and other media. We know we need to address each world individually.”
Alex Westner, director of product strategy, said that often a ‘one size fits all’ approach to a product can result in a tool that doesn’t fit anyone particularly well: “We want to make sure everyone’s experience with an iZotope product is fluid and clear, without distractions like extra features or irrelevant settings. By designing our products to better align with the task at hand, we can help keep everyone in their creative zone, whether they’re mastering a record or mixing for a film.”
Westner added that, moving forward, the ‘Music Production’ family is being led by one of iZotope’s flagship products, Ozone for mastering, complemented by products for mixing, vocals, and creative effects. The ‘Audio Post Production’ family spotlights iZotope’s other flagship product, RX, an Emmy Award-winning audio repair and enhancement suite, and other tools.
The company also recently released a new iPhone app, Spire, designed to bring a better mobile recording experience to performing musicians, even those who may not yet be familiar with audio editing software.