A select group of CEOs and senior industry executives took part in the 2013 IBC Leaders Summit a day ahead of the opening of the main exhibition and examined all aspects of the disruptive impact of the connected era.
Titled ‘Please Adjust Your Set: Retuning your Strategy for the Connected Era’, in a packed programme, four key industry topics were discussed, and at times, hotly contested. Andrew Neil, international broadcaster and journalist, chaired the packed editorial programme which was once again governed by the Chatham House Rule, behind closed doors. The key topics were Engaging the Connected Viewer, Harnessing the Power of Big Data, How will Regulation impact Broadcast and Innovating the Viewer Experience.
Participating delegates joined the day from a broad spectrum of the industry, including Hollywood studios, pay-TV platforms, OTT services & telcos. Jolyon Barker, MD, Global TMT, Deloitte, introduced the afternoon sessions and opened the debate on Big Data.
As a key partner in the IBC Leaders’ Summit, Deloitte’s Paul Lee, head of Global TMT Research, co-author of TMT predictions, presented fascinating insight into the latest trends in consumer behaviour and issues for each of the lead topics. At lunchtime, the Mayor of Amsterdam gave a keynote address and spoke of his pride in the long and successful partnership between IBC and the City of Amsterdam.
As the day drew to a close, Brian Rothschild, executive director of the John Lennon Educational Tour Bus, explained the mission of the bus, which is present at IBC. He spoke movingly of the mission to get children to enjoy, produce and publish music on the high-tech bus, which operates as a recording studio as it travels throughout Europe.
Delegates were given a surprise video address by Yoko Ono who spoke of her love and fond memories of the City of Amsterdam, recalling the famous honeymoon in Amsterdam in 1969 where John and Yoko staged a Bed in for Peace campaign. Ono commented how much easier the peace campaign would have been with Twitter, Facebook and mobile phones to hand!
Overall, a packed day, with one executive commenting: “The programme was totally relevant and focused on issues which we need to resolve and plan for…”
More information on the IBC Leaders’ Summit programme and speakers at www.ibc.org/leaders.