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Kantar Media: Turning data into information

Exhibitor Kantar Media says it can help broadcasters by gathering masses of data and turning it into insights and a basis for action. “We can help deliver to our customers the information that can drive marketing, promotions, advertising and scheduling, for example,” said Paul Ruston, business development director. “Beyond that, we have access to a broad range of information sources that can help put that information into a meaningful context.” The company claims to be the largest audience measurement organisation outside the USA, and can provide a broad range of audience measurement and analysis services.