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Joining the online video revolution

Piksel is demonstrating at IBC2015 how it can help to build successful online video businesses based on four pillars of strategic services, managed services, professional services and Piksel Palette infrastructure.

The company noted that the business of video is no longer the exclusive pursuit of media and entertainment provider. The market is compelling and enticing for new entrants, even those without an existing audience or traditional content library. The challenge for these businesses is determining how to fill the gaps in their offering and implement the most sustainable monetisation strategies to capitalise on the online video revolution.

Piksel is therefore showing how its services-led approach addresses these diverse business needs. Underpinned by the cloud-based modular framework called Piksel Palette, the company will show how its strategic services portfolio of consumer insights, content acquisition services and business modelling helps businesses develop online video strategies that position them for success.

Piksel is also highlighting how its managed and professional services are being used to support and futureproof client businesses, enabling stable growth alongside the entry of new technologies, competitors, and shifts in consumer trends.