Has IBC come at a good time? IBC2014 has come at the perfect time for those in pro video, perhaps marked down in history as the show where 4K moved into the mainstream for video shooters. Cameras such as Sony’s A7s and Panasonic’s GH4 have sped up interest in 4K, but only at IBC2014 will people start to see high quality, affordable 4K solutions realised. Atomos is proudly leading that charge!
What do you think are the key developments in, or threats to, your market sector at the current time? The key development is the transition from HD to 4K. People will gravitate to 4K if they are exposed to high quality, low cost solutions but the threat comes from people experiencing the cheap, inferior sensors developed outside of Japan. 4K has to be amazing and affordable for the masses to adopt it. We believe that means supporting the big four — Sony, Canon, Panasonic and Nikon – because they have the best images and do 4K justice. GH4 and A7S are the go-to cameras today.
Why should delegates visit your stand at IBC? IBC2014 sees Atomos introduce the first working version of our highly anticipated Shogun Monitor Recorder. People will be able to see first hand how Shogun will tame the complexities of 4K, from its high resolution monitor for accurate shot setup and direct ProRes recording to your choice of media through to the on the fly editing and playback to 4K screens.