Celebrating its 15th birthday at IBC, Mirada has launched a new product, service and new image.
IBC2015 marks the first appearance of the company’s new corporate identity. It is also presenting the newest release of its Iris end-to-end multiscreen solution and OTT platform.
Mirada’s newest release of Iris is, it claimed, more than a TV Everywhere solution. It described it as an ‘innovative concept of content discovery’ with features such as virtual channels, a personal weekly planner, and moods magazines.
Designed with a user-centric approach, Iris includes the Inspire user interface which offers, among other things, personalised recommendations, remote recording and a smart search engine. Its primary aim was to highlight and promote an operator’s rich content library.
Iris is based on a modular architecture; all of its components, including OTT apps and back-end Iris Service Delivery Platform, were developed to work independently.