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Irdeto: Protecting media, assuring revenue

Claiming that being profitable on any screen is more than just having a multi-screen and OTT solution, Irdeto is showcasing its range of solutions for media protection and revenue assurance.

Irdeto Multiscreen is a managed service that, says the company, enables pay TV operators to make multi-screen an offensive and money generating strategy. At IBC, Irdeto is demonstrating how easily this solution helps driving consumer demand for a personalised media experience, protecting content on any device and generating new revenue with different business models.

Content protection, notes Irdeto, is becoming an increasingly complex set of activities and the pressure is on operators to reinforce technologies to secure OTT services and meet licensing requirements for premium content. Here, the company offers Irdeto Rights, a set of solutions that is said to provide maximum reach across the widest possible range of popular end-user devices to make security invisible — as it should be for consumers.

According to Irdeto, the new opportunity for operators to be profitable on any screen and stay ahead of the ever increasing competition is to leverage their existing expertise in broadcast and use it for the evolution of multi-screen by extending it to a hybrid solution, combining broadcast systems with OTT. Irdeto says that it has the proven track record to allow operators to let their customers watch content on any device in a simple and easy way, and the expertise to help operators take multi-screen to the next level. At IBC, Irdeto is showcasing a range of hybrid devices including CI+ dongles, HDMI dongles and hybrid STBs.