Broadcast is no longer what it used to be since the introduction of radio transmission 90 years ago. In the digital age besides the traditional broadcast companies many new players have entered the arena offering content creation and delivery.
New IT-based channels are serving multiple devices from PCs to tablets and smartphones. Smart TV sets open up to web based services, media archives and pay-per-view or VoD. In addition the success of social networks offers opportunities to share homemade content; everybody can be broadcaster, every content can be broadcast. The challenge for the traditional broadcast industry is crucial and a question of surviving, competing with faster and more cost effective technologies.
Responding to new performance levels and technical progress demands regular change and upgrade of expensive hardware, but this is no option when budgets are getting tighter, so existing hardware is always below the ideal configuration. IT-based technology where technical progress can be handled by software updates could be the solution, but in the past this technology has been limited by processing power and transmission capacity. This has changed dramatically and the broadcast industry can benefit from the rapid progress. The fully IT-based solution by DYVI is a stunning alternative.
Today such fully IP-based workflows are offering solutions to expand content offerings at a faster pace and reduce costs significantly. At the same time the processing operations in production and post production are getting simpler and offer easy integration of new creative features or smooth adaption of changes in technical parameters.
Major advantages can be seen in high-end live productions as advanced IT technology in combination with fibre connections enable the transmission of uncompressed high resolution video in real time to and from any location. Specialised software solutions combined with state-of-the art broadcast and IT technology like DYVI allow remote control and access so all operations can and will be controlled from one studio, the master studio or any other studio in the network.
Vice versa, a production team in the field can have control and access to live feeds from the main broadcast studio. These options have been demonstrated in various locations already and will be soon changing the production environment around the globe.
These advantages of fully IT-based production will be the survival kit for broadcasters: faster and more efficient content production with a much more creative process and significant cost reductions.
Editing hardware can be situated in different studios, different buildings or different locations, but they are networked and scalable, saving investment for redundant hardware tools. Another major cost reduction lies in the software based upgrading or adjustment of studios to new technologies without major investments. Operational costs in the field will also be reduced thanks to the networking components as less hardware and a smaller workforce will be needed.
IT-based distributed live production as presented by DYVI live in future will strengthen the position of major broadcasters.
