IBC2016: New technologies opening up business-driven opportunities

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John Ive, producer and director of the Technology and Strategic Insight stream, says that picture quality, which has ruled the debate in previous years, will now share centre stage with many more aspects as the industry transitions from technology driven to technology enabled. New technology is opening up many more options and opportunities and the way forward is based more than ever on business decisions rather than the former emphasis on image quality. Watch the video now