This year’s IBC Show will host a curated selection of exhibits from Utrecht’s Apple Museum, providing visitors with a hands-on journey through five decades of media technology.
Under the theme, From desktop to pocket—and beyond the screen, the collection will feature examples of Apple products, tracing the evolution of the creative studio from desktop video production to mobile and spatial technologies.
An early Avid/1 editing suite will be represented by a Macintosh IIfx, alongside a Power Mac G3 marking the arrival of Final Cut Pro. Apple Creator Studio on Mac Studio and iPad Pro will highlight connectivity, while an iPhone 17 Pro Max will showcase device-based professional camera capabilities. Vision Pro aims to provide a look at the future of spatial computing.
The exhibition will include an Apple II, a 1984 Macintosh and the iMac DV in a preview of the Apple Museum’s collection in Utrecht.
Ed Bindels, founder of the Apple Museum, commented, “Apple technology has played a significant role in the evolution of TV and film production, and many people working in media today will have their own memories of the products that helped change the way they worked. Bringing that story to IBC gives us an opportunity to connect those landmark moments with the people and technologies shaping creativity today and what may come next. Future Tech is a particularly fitting place to make that connection between the past, present and future.”
Jo Mayer, head of marketing at IBC, added: “IBC has always been about looking ahead, but understanding how we got here can give us a fascinating perspective on where technology is taking us next. The Apple Museum exhibit brings that evolution to life in a very tangible way. It is a great fit for Future Tech, where established industry players, start-ups, researchers and innovators come together to explore emerging technologies and ideas that could shape the next chapter of media and entertainment.”
The collection can be found at Future Tech in Hall 14.
