The IBC Content Everywhere Hub, sponsored by Leaseweb, is a dedicated stage in Hall 14. Starting today, it is the venue for a programme of presentations and debates around the key issues of multi-platform, interactive and immersive content. Each day the stage will see two major debate sessions at 13:00 and at 15:30. Today sees an in-depth looks at OTT.
The lunchtime session is a jargon-busting, structure-defining, revenue-reviewing introduction to OTT. This afternoon’s debate takes all that clarity and understanding and applies it to the key genre of sport. Bodies like the Bundesliga are driving huge growth in OTT consumption.
What are the implications for technology, intellectual property rights and commercialisation?
Alongside the daily debates are a number of presentations from leaders in the field. These are brief, 20-minute sessions with plenty of time to question the presenter.
Today’s talks come from Edgeware, Verizon, Access, Interxion, Leaseweb, Unified Streaming BV, Simplestream and MPP Global.
The programme starts at 11:00. Full details are on the website and at the theatre in Hall 14. All these sessions are free, and many will appear on IBC TV.