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IBC Content Everywhere Hub offers new insights

This year’s IBC will see three key Content Everywhere show-floor theatres offering free-to-attend sessions with each focused on expanding visitors’ knowledge. The message behind IBC Content Everywhere grows exponentially, and now cloud-based solutions and the impact of tapeless workflows will strongly figure, says IBC producer Ian Volans.

In the IBC Content Everywhere Hub [Hall 14], for example, each day will see a programme built around a pair of hour-long, curated and editorially-independent sessions and panel discussions providing insights into consumer behaviour, business models and the technologies driving the growth of Content Everywhere. These sessions will take place at 13:00 and 15:30, Friday to Monday.

Friday’s theme is ‘Building, engaging and measuring online audiences’, while Saturday’s sessions focus on ‘The regional dimension to Content Everywhere’ with a particular emphasis on the Middle East and Latin America. Sunday’s sessions look at Sport, and are bound to be popular. One Sunday panel looks at LTE Broadcast, and the opportunities for in-stadia second screen activity. Monday examines ‘Dongle Wars’ and other new routes to content access, as well as ‘The Battle for Bandwidth’.

“To complement the sessions, a series of short demonstrations from a cross-section of relevant exhibitors provide visitors with opportunities to learn about the latest products and services shaping the development of Content Everywhere,” says Volans.

The Hub will also host an impressive Download Wall where visitors to IBC can collect session and demonstrations presentations as well as brochures and factsheets, and Volans and his team are promising that visitors can tap with their personal ‘Touch & Connect’ device and thus save printed matter and the weight on their shoulders!

Over in Hall 9 visitors will find the IBC Content Everywhere Workflow Solutions Theatre showcasing the financial and production benefits of tapeless production and the drive towards end-to-end file-based digital production.

In the IBC Content Everywhere Workflow Solutions Theatre, leading suppliers supported by customers will present case studies in which they share their practical experiences of moving to file-based production. Visitors with a Touch & Connect device will also be able to access exclusive content from this area.

Hall 3 features the IBC Content Everywhere Cloud Solutions Theatre with free-to-attend master classes, presentations and case studies on the benefits that content creators and broadcasters are discovering in ‘the Cloud’.