IBC has revealed the programme for the Audiences and Advertising Conference Stream, which will be held on Saturday 16th September. With broadcasters and media companies operating in an increasingly fragmented multi-platform TV market, the stream will explore where and how audiences are moving and the latest innovations in viewing and advertising technologies.
This exciting stream at IBC features high-profile speakers including Jeff Binder, CEO, Layer3 TV and Tom Pickett, CEO, Ellation talking about the disruption of the US broadcasting industry. Orpheus Warr, CTO – C4 and Adrian Drury, Director of Technology Strategy & Insight – Liberty Global, will be sharing their views on the most exciting new technologies and devices transforming the TV market, while Christopher Mead, Senior Director of Partnerships EMEA at Twitch, will be joining a panel to discuss the new online video ecosystem – who’s watching, what makes it one of the fastest growing parts of the TV market, and what can broadcasters learn from the new video players.
Ashwin Navin, CEO – Samba TV, will be talking about latest and most exciting developments in TV advertising – addressable, cross platform, data driven, dynamic and real-time, and Vaughn McKenzie-Landell, founder of Jaak, and a panel of innovative new businesses will be speaking about the merits and uses of block chain across the broadcasting and entertainment industries.
Jon Watts, Executive Producer and Managing Partner at MTM, who will be on a number of panels, said: “The Audiences and Advertising stream this year is the best yet. We’ve got a diverse range of speakers from some of the world’s largest media businesses, leading technology providers and most exciting start-ups – and will be exploring some of the most exciting and important developments in the broadcasting world. We’ve got demos of next-generation TV features and advertising, visions of the future, showcases and debates.”