The IBC2016 Preview is now available as a digital edition.
It looks ahead to what promises to be another week of innovative, rich and varied industry discussion amidst an expansion that will see a fifteenth hall added to the equation.
Areas not to miss include the IBC Launch Pad for first-time exhibitors in Hall 9 and the Technology in Action Theatre in Hall 3, while the Future Zone just outside Hall 8 is sure to showcase some interesting concepts.
The IBC2016 Preview delivers a guide to new and updated products, exhibits and panel discussions, allowing you to plan your visit ahead of the 49th annual conference in Amsterdam.
It also introduces a number of confirmed keynote speakers, including Oscar-winning film producer, educationalist and politician Lord Puttnam, global advertising and marketing guru Sir Martin Sorrell, and Dr Manuel Cubero, CEO of Kabel Deutschland and chief commercial officer at Vodafone Germany, as well as highlighting some of the key themes that will be highlighted throughout the show.
The IBC2016 Preview is available here.