The IABM and Devoncroft Partners have announced the launch of IABM DC, a joint venture of the two organisations that will develop and deliver a series of market intelligence products and services for broadcast and digital media clients.
IABM DC’s first product will be the latest edition of the IABM Global Market Valuation and Strategy Report, which will then be published on an annual basis. First created in 2006, this report is the result of a collaborative industry-wide project that provides market-sizing data for the broadcast industry as a whole, and for more than 100 individual product categories.
“The IABM Global Market Valuation and Strategy Report has been and remains the definitive valuation report for the broadcast and media technology supply market, with detailed regional splits, product and segment analysis, and trends forecasts,” said IABM Director General Peter White.
“By teaming up with Devoncroft, we gain access to a wealth of valuable new data and expertise that not only strengthens the report’s modelling and forecasts, but also gives us the ability to go on and customise reports for those seeking further forecasting and analysis. Through IABM DC, we will build on the solid foundation that we have created to provide a range of digital media market intelligence going forward.”
The Global Market Valuation and Strategy Report is unique because it is based on actual sales and shipment data provided by a range of partners, including many of the major players in the broadcast and media technology supply market, who invest in the project.