Nearly 380 people from 159 companies representing 26 countries braved the wet conditions yesterday morning for this year’s 4K 4Charity Fun Run at IBC2017.
Total registrations were up 20 per cent from 2016, helping to generate nearly $38,500, which will be donated to global charitable organisation Heifer International and Stichting NewTechKids, an Amsterdam charity developing computer science education for children in primary schools.
Ahead of the run, there was a moment of reflection in memory of Sam Blackman, who was CEO and co-founder of AWS Elemental and co-founder of the 4K 4Charity Fun Run. On 27 August, 2017, Sam Blackman died peacefully surrounded by his family after suffering a sudden cardiac arrest the previous day.
He was 41 years old.
“The 4K 4Charity Fun Run Series was near and dear to Sam. He was passionate about creating an activity that provided all a healthy, fun alternative to traditional networking events and a way to give back,” said Laura Barber, 4K 4Charity Fun Run co-founder and director of field marketing and publicity for AWS Elemental.