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Huawei integration announced

At a press conference on Thursday at IBC, Imagine Communications announced that it is working closely with Huawei to integrate Imagine’s Versio playout software with data centre compute and networking equipment from Huawei. The collaboration between Imagine and Huawei is intended to provide media companies with an expansion of options for transitioning their playout operations to software-based, virtualised environments running on commercial off-the-shelf (COTS) hardware.

“This collaboration underscores our ongoing commitment to the evolution of the media industry to a technology foundation that injects new levels of agility, flexibility and responsiveness into traditional operations by moving them to pure software running on powerful COTS equipment,” said Charlie Vogt, CEO of Imagine Communications.

“The strategic partnership unites two of the most innovative players in the broadcast and IT industries to provide media companies in the Asia-Pacific region – and around the world – with a greater palette of hardware choices for deploying origination and other playout operations in a data centre environment.”

Imagine and Huawei are currently testing the integrated solution in a joint-lab facility and expect to initiate a commercial deployment before the end of the year. Additional solutions from the Imagine portfolio are scheduled for integration with Huawei equipment in the future.