IBC2012 will see Ericsson launch what it claims is the world’s first HEVC/H.265 encoder for the delivery of live and linear TV over mobile networks to mobile devices. “We understand the dynamics of consumer and operator needs, and the launch of the Ericsson SVP 5500 encoder demonstrates our ability to make first to market moves that allow next-generation TV experiences to become mass market reality,” said Dr. Giles Wilson, head of TV Compression Business, Ericsson. “We are seeing a dramatic change in consumer habits towards TV – they still want to watch at home on their HD screen, but they increasingly expect to consume content on other all devices, whether in the home via Wi-Fi or out the house using mobile 3G and 4G networks,” said Ove Anebygd, Vice President and Head of TV, Ericsson. “Consumers are looking to find simple, enjoyable and seamless ways to consume any content, any way and anywhere.”1.D61
