Frame-accurate transport stream processing software is at the heart of an interactive demonstration on the Mediaware stand.
According to the company, across the spectrum of television delivery, operators are struggling with the costs and complexity of achieving localisation and blackout for linear delivered television services. It claimed that within the broadcast industry, MPEG splicing is the most efficient means of deploying scalable content replacement and regionalised advertising insertion in transport stream broadcast environments.
However operators are still grappling with how best to manage the complexity of splicing within the tight constraints of a multi-channel statistical multiplex, particularly for linear OTT services.
At IBC, Mediaware is thus demonstrating how frame-accurate MPEG splicing for linear broadcast has what it believes is a pivotal role in achieving compelling HD content localisation, advertising and playout.
The interactive demonstration highlights how simple it is to add transport stream content replacement software to deliver, differentiate and monetise multi-channel content, including support for the latest colour and compression such as Ultra HD/HEVC, 10-bit colour, 4:2:2 compression and AVC-Intra.