Receiving its public debut at IBC2016 is graphyne2, which ADB describes as its next-generation, end-to-end personal TV software platform.
According to ADB, the new platform is a feature-rich client device and backend software suite that provides a fully personalised, intuitive and user-friendly UX, enabling quick and easy access to the content viewer’s desire.
The suite is a standards-based platform that the company says provides the components required to achieve a ‘one-stop-solution’ that allows customers to go to market extremely quickly.
According to ADB, the launch extends its portfolio of connected solutions that drive fast, easy and risk-free deployment of value-added services with no upfront investment.
The graphyne2 platform is claimed to enable both pay-TV and OTT operators to deliver personalised user interfaces and second-screen applications, allowing consumers to quickly and easily browse and select content and services.
Peter Balchin, CEO, ADB, said: “The new platform leverages our deep expertise in software design to deliver a cloud-optimised solution for next-generation pay-TV and OTT.”