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Going with the Flow

Flow, the software-defined media asset management platform, is central to the EditShare exhibition stand. New for IBC, Flow brings intelligent MAM to a selection of industry storage systems.

Howard Twine, director of software strategy, EditShare, said: “Users can now host Flow on their own hardware, on premise, such as with Avid Nexus, or in a hosted virtual environment, such as Amazon AWS or Microsoft Azure.”

IBC attendees can also examine EditShare’s automated QC tools, following the recent acquisition of video QC firm Quales, along with EditShare’s new XStream EFS 40NL parking storage. Quales is now part of EditShare’s Flow platform, available as part of an integrated system or standalone. Attendees can take a look at how it can QC content at any point across the production workflow.

Flow also includes modules such as Flow Automation, which automates repetitive or complex tasks such as transcoding and file delivery; AirFlow, for web-based review and approval; and Flow Story, for remote editing and collaboration.

James Richings, managing director, EditShare, said: “Filmmakers, content producers, broadcasters, just about anyone creating content for a living, spends an exorbitant amount of time and money creating their assets. The sole purpose of Flow is to help creative professionals find and use their valuable assets, and ultimately create better content.”

Richings added: “We believe that there is inherent value in checking your content at every stage of the production and post-production process..

The problem is that it is usually time-consuming and expensive. But with Quales, we’re changing that.”