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GfK: Breaking Bad tops UK streaming

New research from GfK has revealed consumption data at a title level for programmes viewed on SVoD services in the US and UK.

In the UK, Breaking Bad is clear winner for the most streamed programme during the 13 week survey period, with Dexter and Prison Break taking second and third places, followed by Netflix’s original commission House of Cards coming in fourth. In the US, the top places were more closely fought, with House of Cards coming in just ahead of Breaking Bad and Dexter taking third place.

The top five reasons for subscribing are the same in both markets. In contrast to pay TV services, it’s access to large libraries of content, coupled with the ability to watch at any time and to watch multiple episodes at one sitting that is driving sign-up. The GfK SVoD Content Consumption study shows how these services have moved from niche to mainstream, appealing to young adults in particular.