For the first time at IBC, Australian company General Dynamics Mediaware is showcasing its next-generation ad insertion product InStream Splice with frame accurate HEVC supporting 4K Ultra HD, plus InStream Play, a new built-in automation layer. Also on show is the company’s portfolio of compressed domain products designed for broadcasters, video providers and media companies.
InStream Splice is described as a unified end-to-end playout and ad insertion solution that demonstrates how splicing in the compressed domain can be delivered at the quality level demanded by successful operators. It is the newest addition to the General Dynamics Mediaware family of broadcast solutions, and is said to provide fully featured, realtime control platforms for operators of local or edge deployments to coordinate time delay, advertisement and logo insertions for local and regional TV channels.
According to General Dynamics, InStream Delay — now with InFuze — allows facility operators to delay programming in different time zones, while simultaneously inserting logos directly in MPEG-2 transport streams.
InStream Flux and InStream Edit are General Dynamics Mediaware’s MPEG-2 and H.264 editing solution for capturing, editing and creating file-based content from digital compressed, live broadcasts. It provides, says the company, a step-up in editing speed while delivering content to audiences faster without transcoding, and at the highest quality possible, requiring significantly less hardware than traditional capture servers.
General Dynamics Mediaware products are said to enable alternate media workflows that provide lower total cost of ownership across multiple platforms for satellite, direct to the home, cable, direct TV, IPTV and OTT. Designed to easily interface with currently deployed environments, the company says it makes it easy for broadcast and media distribution facilities to make the move from baseband to an all-IP workflow with confidence.