Fonix, provider of mobile messaging, payments and telephony, has announced a two-year partnership with the UK’s Channel 5. The deal is focused on developing engagement between Channel 5’s audience through mobile interactive services, driving returns for the broadcaster and value to the audience.
Using a suite of Fonix solutions including mobile messaging and payments layered with data analytics and marketing services, Channel 5 is providing viewers with an opportunity to interact and engage with formats through an increasingly optimised and value-added experience.
Said Joanna Cox, acting head of commercial partnerships, Channel 5: “We have some of the most popular interactive formats that TV has to offer. We need our partners to be technically and operationally flawless whilst supporting us strategically around new initiatives. We have undergone a market wide supplier review process and are very pleased to have appointed Fonix to work with us moving forward.’’