The focus shifts to 4K - TVBEurope

The focus shifts to 4K

The IBC2014 Conference will be the first place to hear at first hand and in-depth about the experiences of FIFA's Brazil World Cup production, while the IBC Exhibition is the place to discover the very latest in 4K technology.
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The IBC2014 Conference will be the first place to hear at first hand and in-depth about the experiences of FIFA's Brazil World Cup production, while the IBC Exhibition is the place to discover the very latest in 4K technology and to judge for yourself whether the investment is worth it.

Consumer interest in Ultra HD should get a shot in the arm(chair) this summer when FIFA markets the higher-than HD resolution capture of the last three matches from the Maracanã stadium. It's not clear if any of FIFA's rights holders have opted to broadcast the feed which will nonetheless be used by several of them to demonstrate to their boardrooms what is possible.

There is an inevitability about Ultra HD and while there are serious debates to be had about the exact calibration of pixels, dynamic range and - importantly for sportscasters - frame rates, there'll soon be no shortage of ways to produce it. The rash of cut-price 4K cameras coming to market this year will make Ultra HD an attractive origination format for producers of all stripes. Other costs increase with higher storage, processing and network requirements, but nevertheless, 4K production is becoming remarkably affordable.

Read more here: FIFA World Cup and IBC Take Ultra HD Centre Stage

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