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First showing of solaRR

IBC2015 has witnessed the first public showcasing of RRMedia’s solar open media service platform, solaRR.

The solaRR platform unifies RR Media’s technological infrastructure and operations to provide what the company claimed was a seamless service and user experience, while supporting the changing market dynamics of the media industry across the world.

solaRR is said to provide a robust, high performance and innovative solution for the broadcast and media industry, with the ability to optimise content management and delivery across the entire media supply chain as well as utilise a variety of value added services and applications. It is designed to handle the complexities of RR Media’s client requirements, providing the flexibility, efficiency and capability to take on any project, of any size.

At the show, RR Media is demonstrating solaRR’s range of value-added applications that are integrated into the platform. From a single place, RRMedia says that customers can manage all their media assets, assign and seamlessly track workflows related to linear channel playout, and delivery to online video platforms as well as other content destinations. They also have new methods to engage viewers and monetise content in diverse ways for broadcasters and content owners.

Elad Manishviz, CMO of RR Media, said, “To have all aspects of the media supply chain such as content preparation, management, playout and delivery within one centralised platform offers huge benefits to the media industry. Now, we have a solution that can create cost efficiency across the entire media supply chain as well as a robust and flexible platform to enable our customers to further monetise their content.”