Terry Marsh, who looks after the long-running What Caught My Eye strand at IBC, talks about the three streams at this year’s show – Innovation, Social Media and Kit. Innovation will look at how are things changing and how will this affect your business model; Social Media will explore facilities that are available to integrate the tool with broadcast and OTT models and what the future could look like; and Kit will see seasoned producers exploring the halls of the RAI and reporting back on the tech that truly excites them in a series of 45-minute breakfast sessions.
