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Elemental: In their Element

The first 4K 4Charity fun run, organised by Elemental Technologies, led by CEO Sam Blackman (arms raised), took place at IBC earlier this week to commemorate 2014 as a year of major 4K TV and Ultra HD achievements.

The run attracted 250+ participants and netted $10,000 from individual runners and corporate sponsors – including Elemental, Ericsson, Microsoft, AJA, deltatre, Dolby and Gill Craig Consulting – that will be donated to Oxfam.