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EBS signs new deal with Japan International Broadcasting

EPG services provider EBS has announced a major new supply deal with Japan International Broadcasting Inc. The deal has been struck in JIB’s capacity as the official distribution agent for NHK World TV, the global arm of Japan’s national public broadcaster NHK.

EBS now provides scheduling information and EPG metadata for NHK World TV operations across Europe. Data is being distributed to the PCCW, Sky UK, Freesat, Yes, OSN, and DSmart platforms via EBS’ flagship scheduling software Pawa.

In addition, EBS is sending an EPG feed directly to world-leading satellite operator SES. EBS has not sent an EPG data feed directly to a satellite operator until now. Traditionally the feed would be sent to the channel or platform but in this case, SES uplinks the EPG data via an Event Information Table (EIT) stream to its satellite, which is then picked up across Europe via the viewers’ set-top box.

Pawa is a scheduling and metadata solution that allows content suppliers to adapt their EPGs to the needs of any distribution platform, anywhere in the world. It ensures that media companies can control brand consistency across all outlets, regardless of where and when content is accessed.

“The fight for viewers is getting tough,” explained EBS Managing Director Keith Bedford. “There’s so many options, so much content choice. In this kind of market, presentation must be perfect. With Pawa’s robust functionality and bespoke capabilities, JIB can be confident that their European operations with NHK World TV are in safe hands.”

Mr. Yoshihiko Shimizu, CEO of Japan International Broadcasting Inc. said: “Elegant delivery of EPG information is a key element to improving our channel awareness around the world. We are delighted to work with EBS in providing this critical service.”