After the home, the next bastion of connected lifestyle is the car. There is already a battle between the operating systems of internet giants like Microsoft, Google and Samsung and the navigation and diagnostic systems of automotive manufacturers to own the data we are likely to churn on four wheels. This information will come into its own as the driver takes a back seat and lets the vehicle to all of the work.
Today and everyday at IBC, visitors have a special chance to experience the driverless car.
Automotive marque Tata Elxsi is offering a free ride in the back seat of a Tata Elxsi vehicle around the RAI. Two Tata Elxsi engineers will be along for the ride to ensure everyone’s safety and you can see how the car’s pedestrian detection system functions.
You will also be able to experience in car infotainment by using your own mobile screen or a range of tablets hooked into the car’s connectivity system. Plus you can witness a special demonstration of live TV using tablets on the go and from the comfort of the rear seat.
Not only of great value to passengers this type of technology is also opening new opportunities for the media industry.
All this is being demoed on a low cost Tata Elxsi model to demonstrate the effectiveness of these technologies for multiple price points in the automotive industry. You can find it located in the IBC Future Zone, which is in the Park Foyer next to Hall 8.
IBC Future Zone stand G11