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Direct feedback demo

A demo in the IBC Future Zone is showcasing some of the pilots of BBC Taster, which allow audiences to sample the sort of personal, interactive, pervasive and immersive content that they could expect as mainstream in an IP enabled broadcast environment.

Taster enables the BBC to release its ideas early, get direct feedback from audiences and improve them if it spies potential.

The BBC launched the public facing audience testing platform, developed by BBC R&D’s Connected Studio, in January this year.

Ralph Rivera, director, BBC Future Media, said, “We want to reach the international broadcast industry with all of our demos, but at IBC2015 we are featuring BBC Taster for the first time. This is an audience facing platform specifically aimed at younger audiences (16-34 year olds) but is of course open to everyone to try, rate and share.”

“Taster is a place for the BBC to try new ways of telling stories, develop new talent, and put new technology through its paces,” Rivera added. “It also allows the BBC to showcase a range of editorial and technology projects that may have previously remained behind closed doors.”

Among the initiatives are BBC iPlayer Shuffle, a continuous video player that learns from what users click on. Your Story enables users to access the BBC News archive to create a personalised and shareable timeline of the big, funny or quirky stories making the headlines from a person’s birth year. KneeJerk showcases
fresh comedy talent using social media platforms as a comedy stage.