Recognising the growing preference for the consumption of video on mobile devices, the Mobile Video Alliance (MVA) has been launched.
The MVA was created to identify, develop and advocate technologies that harmonise the delivery of audio visual content to mobile devices, with the aim of providing a reliable and enjoyable experience for consumers.
Founded by mobile operator EE and global interconnection and data centre company Equinix, the MVA has now moved under the auspices of DTG, the UK industry association for digital television.
“The MVA will advocate and build a mobile video ecosystem that transitions a fragmented industry to one that is integrated, coherent and collaborative,” said George Robertson, principal IP engineer, DTG (pictured).
Participation in the Mobile Video Alliance is open to any organisation that is currently a member of the DTG or that joins following formation of the MVA. The DTG will provide a forum for interested parties to explore the opportunities and challenges associated with the delivery of audio-visual content to mobile devices.
“Video is already the biggest driver of traffic on our 4G network, and that is only set to grow and grow,” said Matt Stagg, network strategy manager, EE. “A superfast network and high performance devices make mobile video a reality, but we now have to work with content owners and broadcasters to really enhance the customer experience. The MVA provides the opportunity to do that, and make a real difference to the way people consume video on the go.”