While HDR technology delivers greater depth of colour and more vivid pictures, uptake has been limited. Pay-TV and OTT service providers are held back by restricted bandwidth and spectrum, as well as the capabilities of legacy TVs and
set-top boxes, according to Spectral Edge.
Launching here at the show, Vividteq from Spectral Edge overcomes these challenges, according to the company, allowing service providers to differentiate themselves and retain customers by enabling them to deliver HDR-like experiences on existing TVs and set-top boxes.
With Vividteq, live video is processed and enhanced within the broadcaster’s network in real time using Spectral Edge’s image processing technology.