Over-the-top video is the subject of the two panel discussions today at the IBC Content Everywhere Hub. OTT is such an important topic that these are sure to be lively, informative and interactive sessions.
The Hub is one of the IBC Content Everywhere stages, in Hall 14. Every day until Monday it hosts two key debates, at 13:00 and 15:30. Take your lunch today and get involved in the debate on OTT business models. Netflix is seen as a great success, of course, but what about all the other OTT providers. How are they making money? What revenue models are viable?
The afternoon session tackles another tricky commercial issue which depends upon technology. Broadcasters have to abide by tightly defined geographical rights – you get to show the programme in your country or region only. OTT offers the potential — or possibly the risk — of showing the content further afield. What are the commercial, cultural and legal considerations?
Around these two highlights is a comprehensive programme of short presentations, led by exhibitors who have real knowledge and practical experience of the issues.
The full programme can be found online and it is posted at the Hub.
All these sessions are free to all IBC visitors.
To find out more information visit www.ibcCE.org/hub