TIM Brasil, a leading mobile operator, has launched its Live TIM Blue Box service running personalised content discovery by Hall 14 exhibitor ContentWise.
The ContentWise platform powers personalised recommendations and video search for the Live TIM Blue Box entertainment centre, which integrates Netflix and YouTube for free to air TV channels.
TIM Brasil reaches approximately 93% of Brazil’s urban population and recently introduced its fibre-based fixed broadband service Live TIM. The operator’s new STB combines off-air digital content with OTT services for Brazilian subscribers.
“TIM selected ContentWise because it enables a full ‘recommendation driven’ discovery pattern for each user of Live TIM Blue Box, with a robust set of business capabilities to deliver an integrated content discovery solution,” said Rogerio Takayanagi, TIM Fiber’s CEO.