One year after Quantel and Snell came to IBC to announce a rebranding as Snell Advanced Media, SAM is on show demonstrating a commitment to IP technology.
“The reality of the IP transition marks a big transformation for the broadcast industry as media companies look to future-proof their network, drive cost efficiencies, scale, adapt their business models as well as add incremental revenue streams,” said SAM CEO Tim Thorsteinson. “We have seen increased interest in the past year in our IP technology from both existing as well as new customers.”
IP-supported SAM technologies at IBC include its newly-announced LiveTouch 4K highlights and replay system, as well as its IP Edge Routing System, including routers, switchers and its dedicated IP-only processing and control products. The IP Edge Routing System supports multiple signal types including SMTE 2022 6 and SMTE 2022 7; VSF TR-03 and 04.
Also on stand is the SAM News technology. “Today breaking news can come from any source and needs to hit multiple platforms at the same time, social media sites, websites and broadcast,” said Trevor Francis, director of production systems at SAM. “What SAM is debuting at IBC allows any content to be natively handled in the story creation process.”
A new line-up of MultiViewers, including the MV-Flex modular multiViewer and MV-8 series, is available from SAM in sizes from quad splits to enterprise monitoring systems and featuring image monitoring with IP and 4K UHD options.
The newly updated range of Vega hybrid small to mid-sized routers includes an upgraded 100 range of modular 2RU, 4RU and 7RU routers, as well as the new Vega 10 series of more cost-effective routers.
SAM is setting up a Global Customer IP Innovation Centre at its headquarters in Newbury, UK, which will house its complete IP portfolio.
In related news, the company has engaged with Isis Enterprise, the innovation management consultancy division of Oxford University Innovation, for the management and commercialisation of its intellectual property portfolio. Isis Enterprise will be supporting SAM to commercialise a select number of patent applications.
The company additionally reported that it has shipped more than 100 of its Kula range of multi-format production switchers worldwide since the launch last spring.