Cineplex Entertainment, one of Canada’s leading entertainment companies, has deployed the Content Direct solution by Hall 14 exhibitor CSG International to enhance the user experience of Cineplex’s digital commerce platform, CineplexStore.com. Content Direct enables customers to rent or purchase digital content on-demand across a range of devices, including PC, Mac, Roku, iOS, Android, as well as Samsung and LG smart televisions.
“With this change, as well as others made in recent months, we feel we’ve taken CineplexStore.com to the next level of digital entertainment,” explained Pat Marshall, vice president of communications and investor relations at Cineplex. Content Direct is designed to integrate with the SCENE loyalty programme and also with SuperTicket, the first-ever bundled offering with multiple studios that allows guests to purchase a theatre admission ticket and pre-order a digital download of the movie at the same time.
