CHILI is to acquire intelligent realtime data analytics and insight into its audience behaviour from Nice People At Work’s YOUBORA analytics engine.
CHILI is currently available in Italy, UK, Germany, Poland and Austria and looks to expand into other markets. Using the data provided by YOUBORA Analytics, NPAW believes CHILI will be able to make its future global expansions a success.
CHILI offers a wide variety of the most popular movies and TV series over a large spectrum of smart devices such as smartTVs, Blu-ray players, home theatres, and smartphones, as well as other internet-connected devices such as PCs, Macs, tablets, Kindle Fire and Fire HD.
Thanks to YOUBORA Analytics, NPAW said that CHILI will be able to monitor and analyse viewers’ QoE and audience engagement: by using the collected data, CHILI will be able to track the performance of content delivery partners, find out the most engaging content for viewers, and gain clear insights into which technologies to invest in or integrate with.
Ferran Gutiérrez, CEO for NPAW, said, “We feel proud to know that our platform has been helping CHILI to make smarter and more efficient business decisions, and supporting their core focus of providing their viewers with the outstanding video experience they demand.”
“This partnership demonstrates, once again, CHILI’s mission to continually improve the service offer and quality for our customers,” said CHILI’s president, Stefano Parisi. “On that basis, the tools provided by NPAW for realtime analytics and QoE are the best solution to analyse and monitor our service in a capillary way across Europe.”