BT TV is to deploy a new version of the Accenture Video Solution (AVS) platform as it looks to expand and improve its UK-wide subscription IPTV service, including the BT Sport channel.
The Accenture-developed software platform provides services that support both live streaming and video-on-demand, delivering content to smartphones, tablets and computers.
By upgrading to the latest version, BT TV will be given the opportunity to add additional customer personalisation experiences and benefit from improved video analytics.
Greg McCall, managing director of television and content, BT, said: “Our customers want access to world-class video at any time and on any device they choose, so it is critical that we have a platform in place that keeps them engaged. With AVS, we have a strategic OTT platform able to rapidly develop and bring new services to market. Importantly, we can scale the platform when we need to, making sure the audience has a seamless viewing experience.”
The latest version of AVS includes a micro services-based architecture that uses software segmentation to speed up the delivery of video services and features through automated DevOps pipelines.
Automatic and flexible scalability mechanisms for the public and private cloud are also included.